Social proof (think of the so-called bandwagon effect) is a strong influence factor.
That's why Sarah Palin resonates with legions of "hockey mom" types, people struggling to make ends meet, and professional working moms.
It's a strong factor and not to be discounted.
But having such "I can identify" with her feelings does not mean I should vote for her.
According to the same line of reasoning, of course, if I am a person of color and can identify with Barack Obama's candidacy, that's not reason enough to vote for him.
But we know people routinely make all kinds of decisions every day based on social proof.
And we don't even know it!
Now I'm really worried.
That is not meant to mock any candidate's gender or race.
I'm worried on the issues.
We cannot afford four more years of the same: not morally, economically, strategically, internationally, ethically, philosophically, practically.
We need a change.
Top to bottom.
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