"I have never, ever heard a customer expressing the faintest wish for having everything delivered out of one hand." -- Léo Apotheker, chief executive of the German software giant SAP, as quoted in The New York Times, August 10, 2009
I love reading this counterintuitive declaration.
It provocatively questions a standard marketing and selling point: one-stop shopping, all services under one roof.
I mean, he has a great point.
Wasn't it actually intuitively obvious to us all, all along?
Deep down, we know that the firms who promise such sweeping excellence typically excel -- truly excel -- in niche areas.
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