"I have never, ever heard a customer expressing the faintest wish for having everything delivered out of one hand." -- Léo Apotheker, chief executive of the German software giant SAP, as quoted in The New York Times, August 10, 2009
I love reading this counterintuitive declaration.
It provocatively questions a standard marketing and selling point: one-stop shopping, all services under one roof.
I mean, he has a great point.
Wasn't it actually intuitively obvious to us all, all along?
Deep down, we know that the firms who promise such sweeping excellence typically excel -- truly excel -- in niche areas.
Monday, August 24, 2009
Tuesday, August 18, 2009
Message in a Bottle
Sales of bottled water are declining, barely.
Bottled water. I remember having a Perrier or Poland Spring or S. Pellegrino now and then years ago, as a treat.
Now phobic consumers buy bottled water under the illusion they are drinking better water than tap water.
What a fraud! It's totally amazing that people buy bottled water, thinking they are acting healthier and being environmentally friendly.
Consider all the oil used to make the plastic. Consider where all those plastic bottles end up.
What a travesty.
Plus, tap water is exceedingly less expensive.
Bottled water. I remember having a Perrier or Poland Spring or S. Pellegrino now and then years ago, as a treat.
Now phobic consumers buy bottled water under the illusion they are drinking better water than tap water.
What a fraud! It's totally amazing that people buy bottled water, thinking they are acting healthier and being environmentally friendly.
Consider all the oil used to make the plastic. Consider where all those plastic bottles end up.
What a travesty.
Plus, tap water is exceedingly less expensive.
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